Marketing your community: increasing footfall to your town or villageBy Katie Fewings • Mar 1st, 2012 • Category: Events
Action for Market Towns and Hidden Britain are working together to help our small towns and rural parishes understand how they can increase visibility and footfall through improved marketing.
This workshop helped delegates from towns across the North think about how they could improve the profile of their towns and do it at low cost!
The workshop provided delegates with a practical introduction to the principles of destination marketing, helping them to establish what their town or village has to offer to both visitors and residents and to understand how to ‘sell’ this better.
Delegates were introduced to new and traditional methods of getting the word out, from old-fashioned leaflets to new-fangled Twitter.
Sessions were led by rural tourism and marketing experts from AMT’s partner ‘Hidden Britain’ and illustrated with case studies of communities who have already been through this process. As well as participating in fact-filled plenary sessions, delegates also worked through key marketing tools in smaller groups, helping them develop a strategy applicable to their own town or village.
If you have any questions about any of our events please contact Dawn Dowds on 01284 756567 or email firstname.lastname@example.org.
Katie Fewings is As Online Communications Coordinator, Katie is responsible for the running of the AMT website and has taken the charity into the world of social media.
Her particular focus is to expand and promote AMT's database of more than 400 case studies of town and community projects - regularly cited as one of the most valuable aspects of AMT Membership.
Katie's previous experience ranges from PA to an internationally-renowned architect in London to Manager of the Responsible Tourism Awards for responsibletravel.com in Brighton.
Katie works part-time on Tuesday and Thursday afternoons and can be contacted at email@example.com
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