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Kendal minted as AMT plans annual convention

By • Feb 1st, 2012 • Category: convention, frontpage, News, press releases

Press release 1.2.2012

2 day autumn event will bring over £100,000 to local economy

National charity Action for Market Towns (AMT) today announced Kendal as the location for its 2012 annual conference after the Cumbria town beat impressive bids from towns across the country wanting to host the event.

The charity expects over 200 delegates representing market and small towns from all over the UK to attend the convention, taking place on the 18th and 19th of October in Kendal’s Town Hall.

Delegates will exchange ideas, discuss Government policy – and how it affects them – and learn from practical workshops covering how to improve their towns.

Speakers and workshop leaders from all over the UK – including policymakers and other key national figures – will share their advice; and study tours of Kendal will showcase some of its own best practice and innovative ideas which are helping the town to thrive.

Alongside the convention AMT will announce the winners of the 2012 Action for Market Towns National Awards – Britain’s top award for community projects in small towns and villages.

2011’s convention, in Ludlow, brought over £100,000 of additional spending to the town as well as widespread TV, radio and newspaper coverage.  AMT expect record numbers for 2012.

Chris Wade, AMT’s Chief Executive, said:

“We all know that now is a critical time for small towns, market towns, and town centres.  One in five people in the UK live in or around small towns; and small towns are facing many challenges. But it’s not all gloom and doom. Thousands of projects have been developed through local initiative, most often led by town partnerships of businesses, community organisations, local councils and individual volunteers. And in AMT towns have a champion – sharing innovative ideas and case studies of what towns can do to survive and to thrive, helping them navigate the latest government policies.

“Our national convention is a key date for representatives from towns all over the UK – they come along to learn about new, practical solutions to challenges, to debate, to share ideas, and to network. And if they can’t attend they follow the action through AMT’s online coverage and news coverage – 2011’s event attracted extensive radio, TV and newspaper attention.

“It’s critical therefore that AMT chooses a host town that is itself exemplary and we are delighted to announce that Kendal is the host for the 2012 convention. Kendal matches AMT’s vision of a ‘Town Alive’ and put in an incredibly impressive bid to stage the event. We look forward to working with Kendal Town Council, South Lakeland District Council and Kendal Futures to make this year’s event the biggest and best ever.”

The Convention will be supported by Kendal Town Council, South Lakeland District Council and Kendal Futures.

Council Leader Brendan Jameson said:

“SLDC is delighted to support this event.  Kendal has a mix of heritage, culture and festivals, a diverse shopping experience and a strong education offer with Kendal College, making it an ideal place for other town leaders to explore and engage with.”

Kendal Futures worked closely with Kendal Town Council, South Lakeland District Council and Kendal College to secure the event.

Town Councillor Austen Robinson, who sits on the Kendal Futures Board, said:

“Kendal Town Council is looking forward to welcoming AMT to Kendal.  We may be well known for our Mint Cake, but this is a great opportunity to put us on the national map and show that there’s much more to this thriving market town.  Our approach to partnership working is helping to address successfully the challenges facing us today.”


Chris Wade, Chief Executive of Action for Market Towns, is available for interview.

Press enquiries: Jamie Veitch, 07904 272 200.

Notes to editors:

Action for Market Towns

  1. Action for Market Towns (AMT) is a national charity committed to the vitality and viability of our small towns.
  2. It has a national network of members and works with Town Councils, Community and town partnerships, emerging Local Enterprise Partnerships, Local Authorities, and independent  / selected partner businesses
  3. It offers training, consultancy, national advocacy and a range of other services to more than 400 members
  4. For press enquiries please contact Jamie Veitch on 07904 272 200 or email

Kendal Futures

  1. Kendal Futures is the regeneration partnership for Kendal. It has a board consisting of local representatives from both the public and private sector and has been set up to deliver key projects in the town.
  2. Kendal Futures has a project co-ordinator working closely with the board members to spearhead a range of projects aimed at improving the economic wellbeing of the town.
  3. For more information about Kendal Futures contact: Paula Scott, Project Coordinator, Kendal Futures on 07585 665636 or

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is Jamie is Towns Alive's Communications and External Affairs Manager and works for Towns Alive for 1 day per week looking after press, external affairs, website content, social media, marketing, some events and some membership support. A freelance consultant to charities, social enterprises and small businesses, Jamie co-founded and was managing director of the respected 'New Start magazine' (now owned by the Centre for Local Economic Strategies) and has worked in a PLC. Jamie lives in Sheffield, is an active rock climber and mountain biker, and is a volunteer board member for a local social enterprise.
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