AMT Public

Action for Market Towns and Hidden Britain are working together to help small towns and communities understand how they can increase visibility and footfall through improved marketing.

In response to requests from towns and communities in the West of the country we repeated our popular ‘Marketing your community’ workshop in Shepton Mallet, North Somerset on 7 June 2011.

This workshop, kindly hosted by Mendip District Council, helped towns think about ways in which they could improve the profile of their town and do it at low cost.

Destination marketing

The workshop provided a practical introduction to the principles of destination marketing:

• establish what your town or village has to offer to both visitors and residents
• understand how to ‘sell’ this better

The training introduced delegates to new and traditional methods of getting the word out, from old-fashioned leaflets to new-fangled Twitter.

Presentations from rural tourism and marketing experts

Sessions were led by rural tourism and marketing experts from AMT and Hidden Britain, supported by case studies from communities who had already been through this process.

• Download Hidden Britain’s presentation on marketing your community {opens pdf}
• Download Hidden Britain’s presentation on reaching your audience {opens pdf}
• Download Mike King of amt-i’s presentation on establishing and researching your offer {opens pdf}
• Download Lindsey Eaton’s presentation on the Eden Valley Tourism Initiative {opens pdf}

Workshops to develop a marketing strategy

In the afternoon we worked in smaller groups and took delegates through the key marketing channels to help them develop their own strategy, applicable to their town or village.

Delegates went home feeling enthused, excited and not just clear about what they had to do next to improve their marketing – they had already started it before the end of the day!

Programme

For more information about the day’s programme click here: Event Programme Marketing Your Community, Shepton Mallet

Venue

The seminar was held at The Council Chambers of Mendip District Council, Cannards Grave Road, Shepton Mallet, North Somerset.

What next?

• Share ideas in the AMT Forum on attracting visitors to your town
• Find out about other Networking Events
• Find out about Training Events
• Read reports from other AMT seminars and events here: Past Events