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Putting the life back into our towns and cities

Marketing your community: increasing footfall to your town or village

By • Mar 15th, 2011 • Category: Events

Action for Market Towns and Hidden Britain are working together to help small towns and communities understand how they can increase visibility and footfall through improved marketing.

This workshop on 4 May 2011, kindly hosted by Community Impact Bucks, will help you to think about how you, as a town council, community group or other interest group, can improve the profile of your town and do it at low cost!

Destination marketing

The workshop will provide you with a practical introduction to the principles of destination marketing:

  • establish what your town or village has to offer to both visitors and residents
  • understand how to ‘sell’ this better

The training will introduce you to new and traditional methods of getting the word out, from old-fashioned leaflets to new-fangled Twitter.

Sessions from rural tourism and marketing experts

Sessions will be led by rural tourism and marketing experts from AMT and Hidden Britain, supported by case studies from communities just like you, who have already been through this process.

Workshops to develop a marketing strategy

In the afternoon we will work in smaller groups and take you through the key marketing channels to help you develop your own strategy applicable to your town or village.

Attendees should go home feeling enthused, excited and not just clear about what you have to do next to improve your marketing – you’ll have already started it before the end of the day!

Programme

For more information about the day’s programme click here: Event Programme Marketing Your Community Marlow

Venue

The seminar will be held at Court Garden House in Marlow.

What next?

If you have any questions about the event please contact Susannah Maxwell on 01284 756567 or email susannah.maxwell@towns.org.uk.

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is As Online Communications Coordinator, Katie is responsible for the running of the AMT website and has taken the charity into the world of social media. Her particular focus is to expand and promote AMT's database of more than 400 case studies of town and community projects - regularly cited as one of the most valuable aspects of AMT Membership. Katie's previous experience ranges from PA to an internationally-renowned architect in London to Manager of the Responsible Tourism Awards for responsibletravel.com in Brighton. Katie works on Tuesdays and Thursdays and can be contacted at katie.fewings@towns.org.uk
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