Using the diversity of small towns for strategic benefit
By Katie Fewings • Aug 12th, 2010 • Category: UncategorizedSmall towns exhibit a range of different characteristics based upon their heritage, industries and communities. In an era of growth and change, the challenge will be to understand how these differences can benefit towns strategically.
A discussion group at the Small Towns for Tomorrow Conference focused on the importance of the individuality and diversity of small towns and how to maintain this within in a broader vision for small towns over the long-term.
Key points
- The overarching question is where do you see your town in 15 to 20 years? What is the vision, what are the obstacles? Where is your town within the local settlement framework? How might the work to uncover this be funded?
- To answer this one needs to understand how the town and its hinterland work. There needs to be incorporation of low tech working opportunities.
- Learning from Town Teams, there is a need to involve all sections of the community in addressing these points, paired with evidence and data so that a vision can emerge.
- Local information must be part of the process – focus groups and surveys are a good way of understanding local needs and issues, but need to be informed by a wider understanding of the context and possibilities available for development.
- Using the successes and failures of other towns as evidence to inform strategy,
- The importance of intuition as well as an evidence base, such as anecdotes, stories and so on, ensuring that local people contribute to this.
- To address the original question (in point 1), is it possible to link the strategic evidence with the elements of uniqueness/ anecdotes/ description of the towns, in order to provide a holistic understanding of a town?
Do you agree with these key points? Add your comments below.
Katie Fewings is Katie graduated from the University of Sheffield in 2000 with a BA in Modern Languages (French, Spanish & Portuguese).
She honed her organisational skills over nearly four years as PA to the Director of an internationally renowned firm of architects in London before moving to Brighton and taking up the post of Project Manager at the online ethical travel directory, responsibletravel.com. In this role, she organised the annual Responsible Tourism Awards with partners World Travel Market, The Telegraph, Geographical Magazine and BBC World News, and facilitated a programme to develop and support community based tourism with the Washington NGO, Conservation International.
Katie has a strong interest in issues of sustainability and social responsibility, and has set up her own website, Ethical Weddings (www.ethicalweddings.com) to help couples plan the wedding of their dreams without compromising their values. She also co-founded Our Ethical Network in Brighton to give ethically motivated businesses in the city the chance to meet one another, share common problems and explore business opportunities.
Katie is developing AMT's online presence and helping towns to share knowledge and best practice from their successful initiatives through online networking in the new AMT Forums and other social media.
She works Tuesdays and Thursdays and can be contacted on 07876 701 266 or by email at katie.fewings@towns.org.uk.
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