Ashbourne looks at town branding

By amtadmin • Nov 16th, 2009 • Category: News, frontpage

Drawing inspiration from the Action for Market Towns Convention in Melton Mowbray, Ashbourne in Derbyshire is looking to develop a brand for the town.

Town councillors Steve Bull and Alan Hodkinson believe Ashbourne needs to showcase its most renowned assets and adopt a clear-cut identity to maximise the town’s marketing potential.

The calls were made at the latest town council meeting, after the two former mayors returned from the AMT conference in October.

Councillor Steve Bull said: “It was clear from the conference that Melton Mowbray has experienced success by marketing itself as the ‘Rural Food Capital of the Midlands’.

For more information, go to: Asbourne branding

amtadmin is bbbb
Email this author | All posts by amtadmin

Comments are closed.

• 
  This website and the Towns Alive programme are supported by the Big Lottery Fund

• Member Login

  Username:
  

  Password:
  

  Remember me

  • Forgotten password?

• Search

• Prosperous Places campaign

  Market towns have been hard hit by the recession, with unemployment overall rising by a third more than in the nation as a whole. Shop vacancies have increased and empty shops are getting harder to let.

  But towns are fighting back. Town Partnerships and Town Councils are working locally to bring renewed vitality to their town centres. Action for Market Towns is providing research, lobbying and helping to promote the sharing of good practice between towns.

  A new government fund is providing help to some of the worst hit town centres - and AMT stands ready with advice and practical support to help towns who qualify.

  Click here for links to a number of resources, including case studies, all linked to the campaign theme of Prosperous Places.